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Summer Skin Damage Recovery: Professional Treatments That Actually Work
By late August, your skin is probably telling you something: it's tired. Two months of sun, heat, humidity, chlorine, saltwater, and air conditioning takes a toll. You might notice fine lines you didn't see in June. Dark spots. Texture changes. A dullness that no amount of hydrating serum seems to fix. Here's the thing that catches people off guard: you can't fix summer skin damage with at-home skincare alone. Don't get me wrong - good skincare is essential. But if you actual

Shara Strand
Aug 115 min read


How to Choose the Right Concealer for Your Skin Type: A Makeup Artist's Guide
Concealer is the most transformative product in your makeup bag. It can hide what you want hidden, brighten what needs brightening, and literally change how your entire face looks. But only if you're using the right one. The number one mistake I see? People using the wrong concealer for their skin type. A concealer that works beautifully on one person can look patchy, cakey, or greasy on another. It's not about the product being bad—it's about matching the formula to your ski

Shara Strand
Aug 46 min read


Viral Beauty Trends: NYC Makeup Artist's Honest Take
Not every viral beauty trend deserves a spot in your routine. As an NYC makeup artist who’s been in this industry for 15+ years, I’ve seen trends come and go — and I’ve learned to separate what actually works in real life from what only looks good on a runway or a highly edited Instagram reel. Here are three trends circulating the internet right now, and my honest take on each. 👉 Trend #1: Cloud Skin What it is: Ditching heavy, full-coverage foundation for lighter, skin-like

Shara Strand
May 53 min read
The Studio Edit Blog
By Shara Strand
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