Shara Strand

If you’ve been curious about permanent eyeliner but aren’t sure where to start, this post is for you. I get questions about it constantly — at the studio, in DMs, from clients who have been thinking about it for years but haven’t pulled the trigger. So today I’m walking through everything: what permanent eyeliner actually is, who it’s best suited for, what the process looks like, and how to know if you’re ready. Spoiler: if you wear eyeliner every single day, you’re probably ready. What Is...

Fall is almost here — and with it comes that familiar feeling of wanting to start something new. If you’ve been thinking about turning your passion for beauty into a real career, or you’re already working as a makeup artist and want to seriously level up, I want to talk to you today. I’ve spent 15+ years building my career as a makeup artist in New York City. I’ve worked with celebrities, brides, editorial clients, and everyone in between. I’ve made every mistake you can make starting out,...

Summer doesn’t need to mean more steps in your routine. It needs fewer — just the right ones. Here are the two things I tell every client to prioritize this season: handling your brows once, and getting back to the basics that actually move the needle on your skin. Your Brows: The Ultimate Summer Shortcut Imagine waking up every single day this summer with brows that are already shaped, tinted, and ready to go. No pencil, no gel, no five-minute routine before you walk out the door. That’s...