Not every viral beauty trend deserves a spot in your routine. As an NYC makeup artist who’s been in this industry for 15+ years, I’ve seen trends come and go — and I’ve learned to separate what actually works in real life from what only looks good on a runway or a highly edited Instagram reel. Here are three trends circulating the internet right now, and my honest take on each. 👉 Trend #1: Cloud Skin What it is: Ditching heavy, full-coverage foundation for lighter, skin-like

I get asked all the time: what’s actually worth buying? There are so many products out there, and everyone’s claiming theirs is the best. So today I’m sharing what I genuinely use, recommend, and formulated myself — the eye palettes I reach for constantly, plus the foundation I’ve wanted to create for years. First: A Note on Eye Primer Before we talk palettes, let’s talk about the step most people skip: primer. Always — always — prime your lids before applying eyeshadow. It c

After 15+ years working as a makeup artist in New York City, I can tell you the one thing every radiant client has in common: a consistent skincare routine . Not a 12-step production. Not a shelf full of expensive serums. Just a few minutes, morning and evening, with the right products in the right order. Your skincare is the foundation everything else is built on. When your skin is hydrated, balanced, and properly prepped, your makeup goes on smoother, lasts longer, and look

Your brows do more than you might think. They frame your eyes, balance your features, and honestly, they can make or break a look . After 15+ years as a makeup artist in New York City, I’ve worked on thousands of brows, and the question I get most often is: which service is actually right for me? Today I’m breaking it all down so you can walk into the studio (or book online!) knowing exactly what you need. The Three Eyebrow Services We Offer at Shara Makeup Studio Brow Shapin