The Best Makeup Eye Palettes (And the Foundation That Changed Everything)

I get asked all the time: what’s actually worth buying? There are so many products out there, and everyone’s claiming theirs is the best. So today I’m sharing what I genuinely use, recommend, and formulated myself — the eye palettes I reach for constantly, plus the foundation I’ve wanted to create for years.

First: A Note on Eye Primer

Before we talk palettes, let’s talk about the step most people skip: primer. Always — always — prime your lids before applying eyeshadow. It creates a smooth base, helps color blend more beautifully, prevents creasing, and makes everything last all day (or all night). It’s the one step that makes every palette perform better.

The Best Eye Makeup Palettes from Shara Cosmetics

Astraea — Our Newest Palette

Named after the Greek goddess of innocence and purity, Astraea is a dreamy collection of pinks and purples that blend effortlessly from soft to bold. The plum shades flatter every eye color, and this one has quickly become a studio favorite. If you love a soft, ethereal, romantic eye — this is your palette.

Hathor — For a Sultry Smoky Eye

Hathor is your classic go-to for a sultry, smoky eye. Deep, rich shades with incredible blendability. Great for evening looks, date nights, or anytime you want to turn up the drama.

Tefnut — Warm and Dimensional

Tefnut is full of warm tans and browns that create a beautiful, dimensional everyday look. These shades work with almost every skin tone and are endlessly wearable from morning to evening.

Hatmehit — Bold and Unexpected

Not for the faint of heart — Hatmehit features bold, contrasting shades with a stunning turquoise shimmer. This is the palette for when you want to make a statement.

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Now, About That Foundation

I’ve been wanting to create this for years: a foundation that actually improves your skin while you wear it. Meet the Skin Tint Serum Foundation.

It’s a serum-foundation hybrid packed with sodium hyaluronate, niacinamide, squalane, and shea butter. Light to medium buildable coverage. Luminous finish. Mineral SPF protection with 12% non-nano zinc oxide. And it feels like absolutely nothing on your skin.

Available in four shades: Frosted Pearl (lightest), Soft Beige (light), Golden Sand (medium), and Honey Glow (medium-deep).

Complete the Look: Touch Up Concealer

Pair the Skin Tint with our Touch Up Concealer — a lightweight liquid that doubles as a color corrector and highlighter. It brightens under-eye darkness, works beautifully on lids and under the brow line, and stays put all day. Our Brightener shade has a pink base tone that neutralizes darkness like nothing else I’ve tried.

New Eyeliner Shades to Round It Out

We’ve also added fresh shades to our Waterproof Gel Eyeliner family — Denim (matte deep blue), Envy Me (metallic green), and Platinum (silver). Plus our new Luxe Gel Eyeliner in Mud Bath and Black Caviar for rich, creamy definition from subtle to bold.

Shop the Full Eye Collection

All of our eye palettes and products are available at sharacosmetics.com. Clean formulas, mineral-based, cruelty-free, and never tested on animals. Designed by a makeup artist who’s been doing this for 15+ years — and genuinely obsessed with every single one of them.

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Have a question about which palette is right for your eye color or skin tone? Come see us at the studio or drop us a message. That’s literally what we’re here for!

xo, Shara Strand